Bloomberg Businessweek - Advertising

Advertising

Since 1975, Businessweek has carried more annual advertising pages than any other magazine in the United States.

During the 1990s, Businessweek's advertising campaign expanded, creating efforts to try to solicit new readers from outside the business world. The magazine's then-editor in chief, Steven B. Shepard, helped implement an international edition of the magazine, expanding global reach and interest, and helped to report new and emerging business trends, such as the notion of the New Economy. Weekly readership of Businessweek is over 4.8 million, in 140 different countries. In 2011 Businessweek's ad revenue went up 65.3% in comparison to the previous year.