Modern Use
In modern usage the slang term bitch has different meanings depending largely on social context and may vary from very offensive to endearing, and as with many slang terms its meaning and nuances can vary depending on the region in which it is used.
The term can refer to a person or thing that is very difficult, as in "Life's a bitch." It is common for insults to lose intensity as their meaning broadens ("bastard" is another example). In the 1939 movie The Women, Joan Crawford could only allude to the word: "And by the way, there's a name for you ladies, but it isn't used in high society - outside of a kennel." At the time, use of the actual word would have been censored by the Hays Office. By 1974, Elton John had a hit single (#4 in the U.S. and #14 in the U.K.) with "The Bitch Is Back", in which he says "bitch" repeatedly. It was, however, censored by some radio stations.
Modern use can include self-description, often as an unfairly difficult person. For example, in the New York Times bestseller The Bitch in the House, a woman describes her marriage: "I'm fine all day at work, but as soon as I get home, I'm a horror....I'm the bitch in the house." Boy George admitted "I was being a bitch" in a falling out with Elton John.
Generally, the term is still considered offensive, and not accepted in formal situations. According to linguist Deborah Tannen, "Bitch is the most contemptible thing you can say about a woman. Save perhaps the four-letter C word." It's common for the word to be censored on Prime time TV, often rendered as "the b-word." During the 2008 U.S. presidential campaign, a John McCain supporter referred to Hillary Clinton by asking, "How do we beat the bitch?" The event was reported in censored format:
On CNN's "The Situation Room," Washington Post media critic and CNN "Reliable Sources" host Howard Kurtz observed that "Senator McCain did not embrace the 'b' word that this woman in the audience used." ABC reporter Kate Snow adopted the same locution. On CNN's "Out in the Open," Rick Sanchez characterized the word without using it by saying, "Last night, we showed you a clip of one of his supporters calling Hillary Clinton the b-word that rhymes with witch." A local Fox 25 news reporter made the same move when he rhymed the unspoken word with rich.
Rick Sanchez of CNN went on to comment: "...a horrible word that is used to do nothing but demean women... Obviously, the word that's used here is very offensive."
Read more about this topic: Bitch (insult)
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