Birmingham City F.C. - Colours and Badge

Colours and Badge

Small Heath Alliance original kit

The Small Heath Alliance members decided among themselves that their colours would be blue; in the early days, they wore whatever blue shirt they had. Their first uniform kit was a dark blue shirt with a white sash and white shorts. Several variations on a blue theme were tried; the one that stuck was the royal blue shirt with a white "V", adopted during the First World War and retained until the late 1920s. Though the design changed, the royal blue remained. In 1971 they adopted the "penguin" strip – royal blue with a broad white central front panel – which lasted five years. Since then they have generally worn plain, nominally royal blue shirts, though the actual shade used has varied. Shorts have been either blue or white, and socks usually blue, white or a combination. White, yellow, red and black, on their own or in combination, have been the most frequently used colours for the away kit.

There have been aberrations. The 1992 kit, sponsored by Triton Showers, was made of a blue material covered with multicoloured splashes which resembled a shower curtain. Birmingham have only worn stripes on their home shirt once; in 1999 they wore a blue shirt with a front central panel in narrow blue and white stripes, a design similar to the Tesco supermarket carrier bag of the time.

When the club changed their name from Small Heath to Birmingham in 1905 they adopted the city's coat of arms as their crest, although this was not always worn on the shirts. The 1970s "penguin" shirt carried the letters "BCFC" intertwined at the centre of the chest. The Sports Argus newspaper ran a competition in 1972 to design a new badge for the club. The winning entry, a line-drawn globe and ball, with ribbon carrying the club name and date of foundation, in plain blue and white, was adopted by the club but not worn on playing shirts until 1976. An experiment was made in the early 1990s with colouring in the globe and ball, but the club soon reverted to the plain version.

In 2010, the club signed a contract with Chinese sportswear company Xtep, reportedly worth £7.8 million over five years, to supply the club's playing and training kit and associated leisurewear. Following numerous supply and contractual issues, the deal was cancelled by mutual consent after only two years, and the club agreed that Diadora would supply the kit for the next three years. The 2012–13 home kit has royal blue shirt and socks with white shorts, the change kit is all black, and there is a pink third shirt. Each shirt bears the name of sponsors EZE Group, an entertainment and leisure company. Sponsors' names or logos have appeared on the shirts since 1982.

Tables of shirt sponsors and kit suppliers appear below.

Kit suppliers
Dates Supplier
1975–77 Umbro
1977–82 Adidas
1982–86 Patrick
1986–91 Matchwinner
1991–93 Influence
1993–96 Admiral
1996–98 Pony
1998–2004 Le Coq Sportif
2004–05 Diadora
2005–07 Lonsdale
2007–10 Umbro
2010–12 Xtep
2012– Diadora
Shirt sponsors
Dates Sponsor
1983–85 Ansells
1986–87 Co-op Milk
1987–88 PJ Evans
1988–89 Evans Halshaw
1989–92 Mark One
1992–95 Triton Showers
1995–2001 Auto Windscreens
2001–03 Phones4U
2003–04 Flybe
2004–07 Flybe.com
2007–11 F&C Investments
2011–12 RationalFX
2012– EZE Group

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