McDonaldland Character
In addition to the McDonald's signature hamburger, Big Mac was the name of a character, Officer Big Mac, in McDonaldland, the fictional world created as an advertising campaign for McDonald's. Officer Big Mac was similar to Mayor McCheese, except he was the chief of police, wearing a constable uniform and sporting a large Big Mac for a head.
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Famous quotes containing the word character:
“For character too is a process and an unfolding ... among our valued friends is there not someone or other who is a little too self confident and disdainful; whose distinguished mind is a little spotted with commonness; who is a little pinched here and protruberent there with native prejudices; or whose better energies are liable to lapse down the wrong channel under the influence of transient solicitations?”
—George Eliot [Mary Ann (or Marian)