McDonaldland Character
In addition to the McDonald's signature hamburger, Big Mac was the name of a character, Officer Big Mac, in McDonaldland, the fictional world created as an advertising campaign for McDonald's. Officer Big Mac was similar to Mayor McCheese, except he was the chief of police, wearing a constable uniform and sporting a large Big Mac for a head.
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Famous quotes containing the word character:
“Crime seems to change character when it crosses a bridge or a tunnel. In the city, crime is taken as emblematic of class and race. In the suburbs, though, it’s intimate and psychological—resistant to generalization, a mystery of the individual soul.”
—Barbara Ehrenreich (b. 1941)
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