Revenue
| Year | Revenue distributed | Annual Increase |
|---|---|---|
| 1997 | $53.6 million | – |
| 1998 | $58 million | 8.2% |
| 1999 | $64 million | 10.3% |
| 2000 | $72 million | 12.5% |
| 2001 | $78 million | 8.3% |
| 2002 | $83.5 million | 7.1% |
| 2003 | $89 million | 6.6% |
| 2004 | $101 million | 13.5% |
| 2005 | $105.6 million | 4.6% |
| 2006 | $103.1 million | −2.4% |
| 2007 | $106 million | 2.8% |
| 2008 | $113.5 million | 7.1% |
| 2009 | $130 million | 14.5% |
| 2010 | $139 million | 6.9% |
| Total | $1.296 billion | – |
| Average | $92.6 million | – |
| source: Big 12 Conference | ||
The Big 12 Conference distributes revenue, mostly collected from television contracts, bowl games, the NCAA, merchandise, licensing, and conference-hosted sporting events, annually to member institutions. From 1996 to 2011, 57 percent of all distributed revenue was allotted equally; with the other 43 percent distributed based upon the number of football and men's basketball television appearances and other factors. The 2011 annual meeting of the conference resulted in a distribution of 76 percent equal allotment and 24 percent based on television appearances. Changing the revenue-sharing arrangement requires a unanimous vote; as a Big 12 member, Nebraska had withheld support for more equitable revenue distribution.
With this exposure-based revenue-sharing model, larger schools in the conference, such as the University of Texas, can receive more revenue because television channels will schedule such schools more frequently than smaller schools that may have less national audience appeal. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.
Compared to other conferences, the Big 12's revenue is low for a BCS conference; this is due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million) that are set to expire in 2012 and 2016, respectively.
Read more about this topic: Big 12 Conference
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