Bhangra (music) - in North America

In North America

Punjabi immigrants have encouraged the growth of Punjabi folk music/rural music in the Western Hemisphere instead of bhangra music. The bhangra industry has not grown in North America nearly as much as it has grown in the United Kingdom. Indian Lion, a Canadian folk artist explains why:

The reasons there's a lot of bands in England is because there's a lot of work in England. In England the tradition that's been going on for years now is that there's weddings happening up and down the country every weekend, and it's part of the culture that they have Bhangra bands come and play, who get paid 1800 quid a shot, you know. Most of the bands are booked up for the next two years. And England is a country where you can wake up in the morning and by lunchtime you can be at the other end of the country, it helps. In Canada it takes 3 days to get to the other side of the country, so there's no circuit there. And it isn't a tradition to have live music at weddings. There are a few bands here that play a few gigs, but nothing major. —Indian Lion

However, with the emergence of North American (non bhangra) folk artists such as Manmohan Waris, Jazzy Bains, Kamal Heer, Harbhanjan Maan, Sarabjit Cheema, and Debi Makhsoospuri and the growth of the remix market, the future of Punjabi folk music in North America looks good.

In 2001, Punjabi folk, and its hip-hop form, folkhop, began to exert an influence over US R&B music, when Missy Elliott released the folkhop-influenced song "Get Ur Freak On". In 2003, Punjabi MC's "Mundian To Bach Ke" ("Beware of the Boys") was covered by the U.S. rapper Jay-Z. The great popularity of these two tracks led to an even greater usage of Punjabi folk in American music. Additionally, American rapper Pras of The Fugees has recorded tracks with British alternative bhangra band Swami. Because the original Punjabi folk beat is different from the commercialized version we see today, the use of bhangra beats shows the complexity and ingenuity of hip-hop in North America and how artists gain inspiration from all different genres of music. The commercialization of Punjabi folk and the way it has traveled around the world speaks to the versatility and longevity of the musical style.