Plans
Plans to develop the southern most stand (which usually caters for away supporters) were announced by the club during 2005. The proposed development would mean using the blueprint of the northern most stand (currently the Floors-2-Go Stand), which stands opposite it.
Funding for the redevelopment was to come, in part, from a large advertising board on the back of the stand facing the M6 motorway. The board would be the largest illuminated sign adjacent to a motorway in Europe.
However, due to the club's fall from the Football League Championship to Football League Two in the space of three seasons, and the subsequent drop off in attendances, the redevelopment plans were put on hold.
In 2009, the club erected a large advertising hoarding to the south of the southern most stand, facing the M6 motorway. However, the financial success of this hoarding has been limited. For example, it was successfully rented for only 4 months and 2 weeks of 2010.
Read more about this topic: Bescot Stadium
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—Chinese proverb.
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