Beyond World War II
Wartime destruction caused Benelli to remain out of production until 1949. Unsold war motorcycles to be used by the Italian army were adapted to become civil motorcycles and generate income to restart operations. When production resumed, designs were still largely based on those of the pre-war period. In 1949, Giuseppe Benelli left the family concern to found the Motobi marque.
By 1951 Benelli was offering a range consisting of 98cc and 125cc lightweights (the Leoncino or lion cub) and 350cc and 500cc singles. The Leoncino was available in both two-stroke and four-stroke forms. The need for cheap transport in post-war Italy meant that these lightweight models became immensely successful . Similar models were offered by Moto Guzzi, Ducati and Laverda, and the same economic conditions led to the growth in popularity of Vespa and Lambretta scooters.
In 1962, when Motobi was not in good financial conditions, it was acquired by Benelli, and the combined company produced around 300 motorcycles a day and had 550 employees. Motobi designs continued in production under the Benelli name.
In 1969, Benelli introduced the Benelli Tornado 650, a vertical twin designed primarily for sale in Great Britain and the US. The Tornado earned a reputation for reliability and high performance, despite its somewhat hefty weight at 480 pounds. Benelli claimed at the time of launch that the Tornado was capable of 57 hp at 7,400rpm for a top speed of 117 mph. The Tornado (later the Tornado S) was discontinued after 1974, when Benelli introduced a series of "multis" intended to compete with Japanese triples and fours.
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Famous quotes containing the words world and/or war:
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—Franz Grillparzer (1791–1872)
“War is bestowed like electroshock on the depressive nation; thousands of volts jolting the system, an artificial galvanizing, one effect of which is loss of memory. War comes at the end of the twentieth century as absolute failure of imagination, scientific and political. That a war can be represented as helping a people to “feel good” about themselves, their country, is a measure of that failure.”
—Adrienne Rich (b. 1929)