Advertising
From 2003 to 2005 and in 2007, Bell Mobility and its brand Solo Mobile used a pixel art style of advertising. This reflected the limited capacity of graphical displays in mobile phones sold throughout these years.
In conjunction with the 2006 Olympics, Bell Mobility introduced a pair of anthropomorphic CGI beavers named Frank (voiced by Norm Macdonald) and Gordon (voiced by Ken Hudson Campbell), who constantly got into misadventures which led to Frank getting flustered with the antics of the dimwitted Gordon. Analysts covering a potential restructuring of BCE suggested getting rid of the Frank and Gordon ad campaign. They have also criticized some of Bell Mobility's initiatives as failing to tap the market, such as offering full-length movies.
The ad campaign was canceled by Bell on August 1, 2008 and replaced with the "Today just got better" campaign.
Read more about this topic: Bell Mobility
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