Presentation
As well as programmes, BBC Two has also proved memorable for its numerous idents — various short films shown in between programme junctions that serve as the channel identity. Nearly all of the identity packages used since the channels launch in 1964 have featured a prominent numeral '2' in the design. Notable designs include the electronic double striped 2, the white TWO ident: the only ident not to use a numeral '2' and most notably the 1991 '2's.
The 1991 '2's featured a serif numeral '2' being at the centre of an, initially art related scene; however the idents moved away from this style later on as the stations style changed. ALthough highly praised expansive set of idents from 1991 to 2001 were ended in November 2001. The BBC corporate logo was updated within the idents in October 1997, though the idents moved away from the original viridian colour scheme in these latter years. The subsequent presentation style was introduced on 19 November 2001 and kept the same figure '2', but in a yellow background and given a personality.
The current presentational style feature the theme of a "Window on the World", with the '2' numeral providing that view. Introduced on 18 February 2007, the new look also saw the channel adopt a new teal coloured box logo, featuring the BBC logo above the name 'TWO' in the font Avenir.
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Famous quotes containing the word presentation:
“He uses his folly like a stalking-horse, and under the presentation of that he shoots his wit.”
—William Shakespeare (15641616)