BBC Sport

BBC Sport is the division of the BBC providing sports coverage for BBC Television, Radio and Online. The BBC holds the television and radio UK broadcasting rights to several sports, broadcasting the sport live or alongside flagship analysis programmes such as Match of the Day, Test Match Special, Ski Sunday, Today at Wimbledon and previously Grandstand. Results, analysis and coverage is also added to the BBC Sport Website and through the BBC Red Button interactive television service.

Due to the public status of the BBC, advertising is forbidden and as a result, sports matches covered by BBC Sport are not allowed to be sponsored, although the present commercialisation of sport makes this almost impossible in practice. In the face of increased competition from its rival broadcasters the BBC has softened its stance and is now contractually obliged to refer to certain competitions by their sponsored name under the terms of broadcasting rights deals.