History
BBC Radio Five Live Sports Extra launched as part of the BBC's expansion into digital radio by launching several digital only stations that would complement existing coverage. At the time of launch, all radio sports coverage was included as part of BBC Radio 5 Live's mix of news and sport, the longwave frequencies of BBC Radio 4 or on individual BBC Local Radio stations. As these platforms couldn't appropriately accommodate any additional sports, a new service was launched: BBC Radio Five Live Sports Extra. The station began broadcasts at 2.30pm on 2 February 2002. Juliette Ferrington introduced the first programme – commentary of Manchester United against Sunderland.
Despite many television rights to sporting events being heavily fought over by commercial companies, such as Sky Sports and ITV Sport, radio sports coverage for many events are still held by the BBC: the main competitor being the commercial station talkSPORT.
In 2007, the station was rebranded in line with the rest of the network. The new BBC Radio 5 Live Sports Extra logo was turned into a circular based logo in the colour green; according to research, the green colour was chosen as people associated it with sport. In addition, a new background of blue and red diagonal lines on the same green colour was adopted for promotions for the service. Along with the rebrand, Sports Extra began to become closer aligned with 5 Live. As a result, the online presence of the station was toned down with only an upcoming schedule remaining; all other details were merged into the 5 Live website or the new BBC Radio online homepage.
In 2011 the station, along with 5 Live, moved to MediaCityUK in Salford, Greater Manchester.
Read more about this topic: BBC Radio 5 Live Sports Extra
Famous quotes containing the word history:
“Every generation rewrites the past. In easy times history is more or less of an ornamental art, but in times of danger we are driven to the written record by a pressing need to find answers to the riddles of today.... In times of change and danger when there is a quicksand of fear under men’s reasoning, a sense of continuity with generations gone before can stretch like a lifeline across the scary present and get us past that idiot delusion of the exceptional Now that blocks good thinking.”
—John Dos Passos (1896–1970)
“There has never been in history another such culture as the Western civilization M a culture which has practiced the belief that the physical and social environment of man is subject to rational manipulation and that history is subject to the will and action of man; whereas central to the traditional cultures of the rivals of Western civilization, those of Africa and Asia, is a belief that it is environment that dominates man.”
—Ishmael Reed (b. 1938)
“It would be naive to think that peace and justice can be achieved easily. No set of rules or study of history will automatically resolve the problems.... However, with faith and perseverance,... complex problems in the past have been resolved in our search for justice and peace. They can be resolved in the future, provided, of course, that we can think of five new ways to measure the height of a tall building by using a barometer.”
—Jimmy Carter (James Earl Carter, Jr.)