Presentation
The channel's initial series of idents were generated dynamically reflecting the frequencies of the continuity announcers' voice or of backing music and were designed by Lambie-Nairn. As a result, no two idents were ever the same. The first continuity announcer was Zeb Soanes.
When the channel first started airing, it used the slogan "Everyone Needs A Place To Think", but the BBC stopped using this several months after the launch. However the BBC Four logo and above slogan can be found, engraved on benches along the South Bank in London, between the London Eye and Waterloo Bridge.
In September 2005, the channel began showing new idents comprising a central BBC Four logo surrounded by four quadrants which show different stages of the same footage thus making for a sort of optical illusion; for example, a swimming pool where a person on an inflatable ring appears in the bottom-left corner, though ripples don't enter the remaining quarters. Although the image appears as one at the start of the ident by the end it is clearly four separate images.
Read more about this topic: BBC Four
Famous quotes containing the word presentation:
“He uses his folly like a stalking-horse, and under the presentation of that he shoots his wit.”
—William Shakespeare (1564–1616)