Marketing
The Batman & Robin film trailer debuted on the February 19, 1997 episode of Entertainment Tonight. Warner Bros. spent $15 million to market and promote the film, in addition to its $125 million production budget. The studio also brought in toy companies to be involved with pre-production, including the design of concept art and character illustrations. Director Joel Schumacher criticized Warner Bros.' strategy for Batman & Robin as being overtly toyetic. Various Six Flags parks (Six Flags Great Adventure, Six Flags Over Texas, and Six Flags St. Louis) all debuted coasters themed to the film.
Read more about this topic: Batman & Robin (film)