Barreiros (manufacturer) - Chrysler Subsidiary

Chrysler Subsidiary

In 1969, Chrysler Europe took complete control of the company.

In 1975, Barreiros became for the first time the sole source for a Chrysler Europe model - the production lines of the slow-selling Chrysler 180 series were moved to Madrid from Simca's factory in Poissy. Unlike in most other European countries, the Chrysler 180 became relatively popular in Spain. Barreiros also continued to assemble other Chrysler Europe models for the domestic market, including Simca 1307 (renamed Chrysler 150 in Spain to be more in line with the popular 180) and Simca Horizon.

On the truck and bus side, a full range of light, medium and heavy models was offered, still marketed as Barreiros in Spain and as Dodge or Fargo elsewhere, but eventually the Dodge badge prevailed in all markets.

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