The bandwagon effect is a well documented form of groupthink in behavioral science and has many applications. The general rule is that conduct or beliefs spread among people, as fads and trends clearly do, with "the probability of any individual adopting it increasing with the proportion who have already done so". As more people come to believe in something, others also "hop on the bandwagon" regardless of the underlying evidence. The tendency to follow the actions or beliefs of others can occur because individuals directly prefer to conform, or because individuals derive information from others. Both explanations have been used for evidence of conformity in psychological experiments. For example, social pressure has been used to explain Asch's conformity experiments, and information has been used to explain Sherif's autokinetic experiment.
Read more about Bandwagon Effect: The Concept, Origin of The Phrase, Use in Politics, Use in Microeconomics
Famous quotes containing the word effect:
“Living more lives than one, knowing people of all classes, all shades of opinion, monarchists, republicans, socialists, anarchists, has had a salutary effect on my mind. If every year of my life, every month of the year, I had lived with reformers and crusaders I should be, by this time, a fanatic. As it is I have had such varied things to do, I have had so many different contacts that I am not even very much of a crank.”
—Rheta Childe Dorr (1866–1948)