Science Fiction and Fantasy
During the early 1950s, Ballantine attracted attention as one of the leading publishers of paperback science fiction and fantasy, beginning with The Space Merchants (#21). The Frederik Pohl and C. M. Kornbluth novel had first appeared in Galaxy Science Fiction under the title Gravy Planet. Kauffman scored when he acquired and edited Ray Bradbury's Fahrenheit 451 (originally in Galaxy as a shorter version, "The Firemen").
Ballantine's science fiction line also included the unusual Star Science Fiction Stories. With cover paintings by Richard Powers, this innovative anthology series offered new fiction rather than reprints. Edited by Frederik Pohl, it attracted readers by successfully combining the formats of both magazines and paperbacks. The series pioneered the original anthology format later used by Orbit, New Dimensions and Universe, among others.
In the early 1960s, the company engaged in a well-known rivalry with Ace Books for the rights to reprint the works of J. R. R. Tolkien and Edgar Rice Burroughs in paperback form. Ballantine prevailed in the struggle for the Tolkien work, with their editions of Tolkien's The Lord of the Rings including a message on the back cover from Tolkien himself urging consumers to buy Ballantine's version and boycott "unauthorized editions" (i.e. the version from Ace Books). A separate Canadian edition of the books was published with different front cover art work. Tolkien asked for (and received) permission to add the back cover message. Betty Ballantine recalled: "And we did put a little statement on the back covers saying that Ace was not paying royalties to Professor Tolkien, and everybody who admired Lord of the Rings should only buy our paperback edition. Well, everybody got behind us. There was literally no publication that did not carry some kind of outraged article. And of course, the whole science fiction fraternity got behind the book; this was their meat and drink."
In 1969, Lin Carter edited the Ballantine Adult Fantasy series, which brought a number of rare titles back into print, as well as launching Katherine Kurtz's Deryni series. During the mid-1970s, Ballantine published the Star Trek Logs, a ten-volume series of Alan Dean Foster adaptations of the animated Star Trek. In 1968, Ballantine published the first non-fiction book related to Star Trek, The Making of Star Trek by Stephen E. Whitfield and Gene Roddenberry.
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Famous quotes containing the words science, fiction and/or fantasy:
“The whole of science is nothing more than a refinement of everyday thinking.”
—Albert Einstein (1879–1955)
“The purpose of a work of fiction is to appeal to the lingering after-effects in the reader’s mind as differing from, say, the purpose of oratory or philosophy which respectively leave people in a fighting or thoughtful mood.”
—F. Scott Fitzgerald (1896–1940)
“Religion is doing; a man does not merely think his religion or feel it, he “lives” his religion as much as he is able, otherwise it is not religion but fantasy or philosophy.”
—George Gurdjieff (c. 1877–1949)