History
Capturing on the renewed interest in World War II, Ballantine's; in conjunction with the British publishing house Purnell's, starting publishing the Illustrated History of World War II paperbacks in 1968. The series was divided into Weapons (43 books), Battles (31 books), Campaigns (29 books), and War Leaders (30 books) sub-series, and was an immediate success with a cost per book of only 1 US dollar at first. The books were well written by a who's who of Military Historians of the late 60's and early 70's. Some titles had several printings (Patton had five), while others were limited to one, and experienced poor sales. Starting in 1973, the series was retitled to The Illustrated History of the Violent Century, and added books on World War I, the war in IndoChina, and the Middle East conflict. Two additional sub-series were added (Human Conflict and Politics In Action) to address points of history that occurred outside of the wars. By the summer of 1975 interest in the series fell off with only a few further titles published. By 1976 all were out of print, but were being snatched up by collectors. The success of the series added significant funds to the corporate balance sheet, and lead to further books on history being published.
Read more about this topic: Ballantine Books
Famous quotes containing the word history:
“Throughout the history of commercial life nobody has ever quite liked the commission man. His function is too vague, his presence always seems one too many, his profit looks too easy, and even when you admit that he has a necessary function, you feel that this function is, as it were, a personification of something that in an ethical society would not need to exist. If people could deal with one another honestly, they would not need agents.”
—Raymond Chandler (1888–1959)
“It’s not the sentiments of men which make history but their actions.”
—Norman Mailer (b. 1923)
“All history becomes subjective; in other words there is properly no history, only biography.”
—Ralph Waldo Emerson (1803–1882)