Measures
The Balanced Scorecard is ultimately about choosing measures and targets. The various design methods proposed are intended to help in the identification of these measures and targets, usually by a process of abstraction that narrows the search space for a measure (e.g. find a measure to inform about a particular 'objective' within the Customer perspective, rather than simply finding a measure for 'Customer'). Although lists of general and industry-specific measure definitions can be found in the case studies and methodological articles and books presented in the references section. In general measure catalogues and suggestions from books are only helpful 'after the event' - in the same way that a Dictionary can help you confirm the spelling (and usage) of a word, but only once you have decided to use it proficiently.
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Famous quotes containing the word measures:
“A lake is the landscape’s most beautiful and expressive feature. It is earth’s eye; looking into which the beholder measures the depth of his own nature. The fluviatile trees next the shore are the slender eyelashes which fringe it, and the wooded hills and cliffs around are its overhanging brows.”
—Henry David Thoreau (1817–1862)
“One point in my public life: I did all I could for the reform of the civil service, for the building up of the South, for a sound currency, etc., etc., but I never forgot my party.... I knew that all good measures would suffer if my Administration was followed by the defeat of my party. Result, a great victory in 1880. Executive and legislature both completely Republican.”
—Rutherford Birchard Hayes (1822–1893)
“It seems that American patriotism measures itself against an outcast group. The right Americans are the right Americans because they’re not like the wrong Americans, who are not really Americans.”
—Eric J. Hobsbawm (b. 1917)