Bachelor of Business Administration - Program Content

Program Content

The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects" and allow students to specialize in a specific academic area; see MBA program content. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. Many programs thus incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.

The core topics usually comprise:

  • Accounting
  • Business law and Ethics
  • Economics
  • Financial management
  • Human resource management
  • Management Information Systems
  • Marketing
  • Operations management
  • Organizational behavior
  • Quantitative techniques (business statistics, financial mathematics, operations research)
  • strategic management

The specializations often include:

  • Accounting
  • Entrepreneurship
  • Finance
  • Real Estate
  • Human Resource Management
  • International Business
  • Information technology
  • Legal management
  • Design Management
  • Management
  • Management information systems
  • Marketing
  • Operations management
  • Supply chain management
  • Public Relations

Read more about this topic:  Bachelor Of Business Administration

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