Use of The Internet
The show employed Internet marketing to create a buzz among online readers far in advance of the airing of the pilot episode, with Straczynski participating in online communities on USENET (in the rec.arts.sf.tv.babylon5.moderated newsgroup), and the GEnie and CompuServe systems before the Web came together as it exists today. The station's location, in "grid epsilon" at coordinates of 470/18/22, was a reference to GEnie ("grid epsilon" = "GE") and the original forum's address on the system's bulletin boards (page 470, category 18, topic 22). Also during this time, Warner Bros. executive Jim Moloshok created and distributed electronic trading cards to help advertise the series. In 1995, Warner Bros. started the Official Babylon 5 Website on the now defunct Pathfinder portal. In September 1995, they hired a fan to take over the site and move it to its own domain name, and to oversee the Keyword B5 area on America Online.
Read more about this topic: Babylon 5