Babycham

Babycham is the trade name of a light, sparkling perry invented by Francis Edwin Showering (1912-1995), a brewer in Shepton Mallet in Somerset, England; the name is now owned by Accolade Wines. Launched in the United Kingdom in 1953, the drink was marketed with pioneering television advertisements to appeal specifically to women. It was the first alcoholic product to be advertised on UK television, the campaign being launched in 1957, and was originally marketed as a "genuine champagne perry".