History
Loblaw entered Atlantic Canada through the acquisition of Atlantic Wholesalers, owner of the SaveEasy chain, in 1976.
In 1986 the company opened its first large-scale grocery store in Moncton, New Brunswick, using the name The Real Atlantic Superstore. In 1995 the name was shortened to the present one and the store designs were reformatted to the "market style". Most SaveEasy stores, excluding those in rural areas, were eventually converted to the Superstore format, either though renovation or relocation.
The company underwent unprecedented changes during the 1990s when headquarters were relocated from Sackville to Dartmouth, Nova Scotia. New warehousing facilities for just in time logistics distribution were built, along with a huge expansion campaign which brought new large-format stores to many centres in the region within a period of only several years.
Some Atlantic Superstore locations will be switched to No Frills depending on the stores demographic.
Read more about this topic: Atlantic Superstore
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