Recent Developments
Warner Communications merged with Time Inc. (owners of the aforementioned HBO) in 1990, forming Time Warner. That same year, Jimmy Iovine founded Interscope Records, which Atlantic owned a 50% stake in. Interscope released notable gangsta rap titles — many in conjunction with Death Row Records. Pressure from activist groups opposed to gangsta rap, however, later led to parent company Time Warner's decision to sell Atlantic's stake in the label to MCA in 1995.
A country music division, which was founded in the 1980s, was closed in 2001. This branch included acts such as Neal McCoy, Tracy Lawrence and John Michael Montgomery, all of whom were transferred to Warner Bros. Records' Nashville division. The Atlantic Nashville division was revived in 2008 with Zac Brown Band and Jesse Lee being signed to it.
Time Warner sold Warner Music Group to a group of investors for $2.6 billion in late 2003. The deal closed in early 2004, consolidating Elektra Records and Atlantic into one label operated in the eastern United States.
In 2007, the label celebrated its 60th anniversary with the May 2 PBS broadcast of the American Masters documentary Atlantic Records: The House that Ahmet Built and the simultaneous Starbucks CD release of Atlantic 60th Anniversary: R&B Classics Chosen By Ahmet Ertegun.
That year also saw Atlantic reach a milestone for major record labels: "More than half of its music sales in the United States are now from digital products, like downloads on iTunes and ring tones for cellphones", doing so "without seeing as steep of a decline in Compact Disc sales as the rest of the industry."
Read more about this topic: Atlantic Records
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