Atlanta Falcons - Logo and Uniforms

Logo and Uniforms

When the team debuted in 1966, the Falcons wore red helmets with a black falcon crest logo. In the center of the helmet was a center black stripe surrounded by 2 gold stripes and 2 white stripes. These colors represented the two college rival schools in the state of Georgia; rival schools Georgia Tech Yellow Jackets (White and Gold) and the Georgia Bulldogs (Red and Black) Although the gold was later taken out, the white remains to this day. They wore white pants and either black or white jerseys. At first, the falcon crest logo was also put on the jersey sleeves, but it was replaced by a red and white stripe pattern four years later. They switched from black to red jerseys in 1971, and the club began to wear silver pants in 1978.

A prototype white helmet was developed for the team prior to the 1974 season but was never worn.

In 1990, the uniform design changed to black helmets, silver pants, and either black or white jerseys. The numbers on the white jerseys were black, but were changed to red in 1997. (The red numerals could be seen on the away jerseys briefly in 1990.)

Both the logo and uniforms changed in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles the capital letter F. Although the Falcons still wore black helmets, the new uniforms featured jerseys and pants with red trim down the sides. The uniform design consisted of either black or white jerseys, and either black or white pants. During that same year, a red alternate jersey with black trim was also introduced. The Falcons also started wearing black cleats with these uniforms.

In 2004, the red jerseys became the primary jerseys, and the black ones became the alternate, both worn with white pants. In select road games, the Falcons wear black pants with white jerseys. The Falcons wore an all-black combination for home games against their archrivals, the New Orleans Saints, winning the first two contests (24–21 in 2004 and 36–17 in 2005), but losing 31–13 in 2006. The Falcons wore the all black combination against the New Orleans Saints for 4 straight seasons starting in 2004, With the last time being in 2007, losing 34–14. They wore the combination again in 2006, against the Tampa Bay Buccaneers in Week 2. The Falcons won that game, 14–3. The Falcons also wore their all-black uniform in 2007 against the New York Giants, and in 2008 against the Carolina Panthers and against the Tampa Bay Buccaneers (for the second time).

In the 1980s, the Falcons wore their white uniforms at home most of the time because of the heat. When the Falcons started playing in a dome, the team switched to their dark uniforms for home games but have worn their white uniforms at home a few times since switching to the dome. It was announced at the 2009 state of the franchise meeting that the Falcons would wear 1966 throwback uniforms for a couple games during the 2009 season. The Atlanta Falcons wore 1966 throwback jerseys for 2 home games in 2009 – against the Carolina Panthers on September 20 and against the Tampa Bay Buccaneers on November 29. The Falcons won both of those games. They donned the throwbacks again for 2 games in 2010, against Baltimore and San Francisco, winning both of those games as well.