Popularity
The Atkins Nutritional Approach gained widespread popularity in 2003 and 2004. At the height of its popularity one in eleven North American adults was on the diet. This large following was blamed for large declines in the sales of carbohydrate-heavy foods like pasta and rice: sales were down 8.2 and 4.6 percent, respectively, in 2003. The diet's success was even blamed for a decline in Krispy Kreme sales. Trying to capitalize on the "low-carb craze," many companies released special product lines that were low in carbohydrates.
In 2003, Atkins died from a fatal head injury sustained in a fall on ice.
On July 31, 2005, the Atkins Nutritional company filed for Chapter 11 bankruptcy protection after the percentage of adults on the diet declined to two percent and sales of Atkins brand product fell steeply in the second half of 2004. The company continues to operate and the diet plan remains popular, although it has not regained its former popularity.
Read more about this topic: Atkins Diet
Famous quotes containing the word popularity:
“There are few cases in which mere popularity should be considered a proper test of merit; but the case of song-writing is, I think, one of the few.”
—Edgar Allan Poe (18091845)
“A more problematic example is the parallel between the increasingly abstract and insubstantial picture of the physical universe which modern physics has given us and the popularity of abstract and non-representational forms of art and poetry. In each case the representation of reality is increasingly removed from the picture which is immediately presented to us by our senses.”
—Harvey Brooks (b. 1915)
“Here also was made the novelty Chestnut Bell which enjoyed unusual popularity during the gay nineties when every dandy jauntily wore one of the tiny bells on the lapel of his coat, and rang it whenever a story-teller offered a chestnut.”
—Administration for the State of Con, U.S. public relief program (1935-1943)