Products
In addition to developing high-end GPUs (originally called a VPU, visual processing unit, by ATI) for PCs and Apple Macs, ATI also designed embedded versions for laptops (Mobility Radeon), PDAs and mobile phones (Imageon), integrated motherboards (Radeon IGP), and others.
"Ruby", a fictional female character described as a "mercenary for hire.", was created by ATI to promote some of its products. Computer-animated videos produced by RhinoFX about Ruby on a mission (being a sniper, saboteur, hacker and so on) appeared at large technology shows such as CeBIT and CES.
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