Service
Although ATA Airlines was marketed and advertised as a "low-cost airline carrier", it maintained many of the features which marked this airline as full service, at least by the standards American and European travelers have become accustomed to. Unlike many discount airline carriers in Europe, ATA offered complimentary features such as window shades and reclining airline seats on all of its airplanes, leather seats on most of its airplanes, adjustable head rest "wings" on many of its planes, limited AVOD audio visual on demand systems, complimentary assigned seating, complimentary checked luggage, complimentary soft drinks and non alcoholic beverage, complimentary bookings via website reservations, complimentary inter-airline baggage connection transfers, and frequent flyer programs.
ATA sold snacks and snack packs under the label Skyway Café. Upon military and most charter flights, ATA provided fully complimentary airline meals or depending upon flight length, snacks. On some flights ATA provided in-flight entertainment such as documentaries, comedies, "classic television," music videos, and music. ATA aircraft included up to eight audio channels. Some flights over five hours included films.
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Famous quotes containing the word service:
“The ruin of the human heart is self-interest, which the American merchant calls self-service. We have become a self- service populace, and all our specious comforts—the automatic elevator, the escalator, the cafeteria—are depriving us of volition and moral and physical energy.”
—Edward Dahlberg (1900–1977)
“The socialism of our day has done good service in setting men to thinking how certain civilizing benefits, now only enjoyed by the opulent, can be enjoyed by all.”
—Ralph Waldo Emerson (1803–1882)
“Whatever events in progress shall disgust men with cities, and infuse into them the passion for country life, and country pleasures, will render a service to the whole face of this continent, and will further the most poetic of all the occupations of real life, the bringing out by art the native but hidden graces of the landscape.”
—Ralph Waldo Emerson (1803–1882)