Service
Although ATA Airlines was marketed and advertised as a "low-cost airline carrier", it maintained many of the features which marked this airline as full service, at least by the standards American and European travelers have become accustomed to. Unlike many discount airline carriers in Europe, ATA offered complimentary features such as window shades and reclining airline seats on all of its airplanes, leather seats on most of its airplanes, adjustable head rest "wings" on many of its planes, limited AVOD audio visual on demand systems, complimentary assigned seating, complimentary checked luggage, complimentary soft drinks and non alcoholic beverage, complimentary bookings via website reservations, complimentary inter-airline baggage connection transfers, and frequent flyer programs.
ATA sold snacks and snack packs under the label Skyway Café. Upon military and most charter flights, ATA provided fully complimentary airline meals or depending upon flight length, snacks. On some flights ATA provided in-flight entertainment such as documentaries, comedies, "classic television," music videos, and music. ATA aircraft included up to eight audio channels. Some flights over five hours included films.
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Famous quotes containing the word service:
“The more the specific feelings of being under obligation range themselves under a supreme principle of human dependence the clearer and more fertile will be the realization of the concept, indispensable to all true culture, of service; from the service of God down to the simple social relationship as between employer and employee.”
—Johan Huizinga (1872–1945)
“Let not the tie be mercenary, though the service is measured in money. Make yourself necessary to somebody. Do not make life hard to any.”
—Ralph Waldo Emerson (1803–1882)
“His character as one of the fathers of the English language would alone make his works important, even those which have little poetical merit. He was as simple as Wordsworth in preferring his homely but vigorous Saxon tongue, when it was neglected by the court, and had not yet attained to the dignity of a literature, and rendered a similar service to his country to that which Dante rendered to Italy.”
—Henry David Thoreau (1817–1862)