Social Responsibility
Aston Villa has a unique relationship with the Acorns Children's Hospice charity that is groundbreaking in English football. In a first for the Premier League, Aston Villa donated the front of the shirt on their kit, usually reserved for high-paying sponsorships, to Acorns Hospice so that the charity would gain significant additional visibility and greater fund raising capabilities. Outside of the shirt sponsorship the club have paid for almost 300 national days of hospice care for the charity as well as regularly providing player visits to hospice locations.
In September 2010, Aston Villa launched an initiative at Villa Park called Villa Midlands Food (VMF) where the club will spend two years training students with Aston Villa Hospitality and Events in association with Birmingham City Council. The club will open a restaurant in the Trinity Road Stand staffed with 12 students recruited from within a ten-mile (16 km) radius of Villa Park with the majority of the food served in the restaurant sourced locally.
Read more about this topic: Aston Villa F.C.
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“Let us hope ... that by the best cultivation of the physical world, beneath and around us; and the intellectual and moral world within us, we shall secure an individual, social and political prosperity and happiness, whose course shall be onward and upward, and which, while the earth endures, shall not pass away.”
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