Production
Prior to this film, Indraganti debuted with the National Film Award-winning Grahanam (2005) and followed it up with Mayabazaar (2006). While working on the characters, the story became more female-centric and thereby departed from Wilde's narration. After working on the story's draft of 225 pages for about two months, he began fine-tuning it for another few months. The film was produced by Ram Mohan, his first production venture. Mohan, a management graduate from Indian Institute of Management Ahmedabad, previously worked for UTV Software Communications. While Kalyani Malik was hired to compose the music and the background score, Marthand K. Venkatesh was chosen as film's editor.
The film is named after Ashta Chamma, a traditionally and leisurely played game from the South Indian state of Andhra Pradesh. The game, which is otherwise known as Ludo, was released as a part of the film's promotional efforts.
While Indraganti wanted Bhumika Chawla to be cast in the leading role, he chose Colours Swathi in the supporting role. However when he was unsuccessful in hiring Chawla for the film, he promoted Swathi to the lead role. Swati held a good opinion about Indraganti, whom she thought to be quite an educated director. After confirming Swathi for the role, Indraganti was scouting for three more actors to form the primary cast. During this period, Swathi completed the Tamil film, Subramaniapuram.
Read more about this topic: Ashta Chamma
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“The problem of culture is seldom grasped correctly. The goal of a culture is not the greatest possible happiness of a people, nor is it the unhindered development of all their talents; instead, culture shows itself in the correct proportion of these developments. Its aim points beyond earthly happiness: the production of great works is the aim of culture.”
—Friedrich Nietzsche (1844–1900)