Production
Prior to this film, Indraganti debuted with the National Film Award-winning Grahanam (2005) and followed it up with Mayabazaar (2006). While working on the characters, the story became more female-centric and thereby departed from Wilde's narration. After working on the story's draft of 225 pages for about two months, he began fine-tuning it for another few months. The film was produced by Ram Mohan, his first production venture. Mohan, a management graduate from Indian Institute of Management Ahmedabad, previously worked for UTV Software Communications. While Kalyani Malik was hired to compose the music and the background score, Marthand K. Venkatesh was chosen as film's editor.
The film is named after Ashta Chamma, a traditionally and leisurely played game from the South Indian state of Andhra Pradesh. The game, which is otherwise known as Ludo, was released as a part of the film's promotional efforts.
While Indraganti wanted Bhumika Chawla to be cast in the leading role, he chose Colours Swathi in the supporting role. However when he was unsuccessful in hiring Chawla for the film, he promoted Swathi to the lead role. Swati held a good opinion about Indraganti, whom she thought to be quite an educated director. After confirming Swathi for the role, Indraganti was scouting for three more actors to form the primary cast. During this period, Swathi completed the Tamil film, Subramaniapuram.
Read more about this topic: Ashta Chamma
Famous quotes containing the word production:
“The development of civilization and industry in general has always shown itself so active in the destruction of forests that everything that has been done for their conservation and production is completely insignificant in comparison.”
—Karl Marx (1818–1883)
“From the war of nature, from famine and death, the most exalted object which we are capable of conceiving, namely, the production of the higher animals, directly follows. There is grandeur in this view of life, with its several powers, having been breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.”
—Charles Darwin (1809–1882)
“I really know nothing more criminal, more mean, and more ridiculous than lying. It is the production either of malice, cowardice, or vanity; and generally misses of its aim in every one of these views; for lies are always detected, sooner or later.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)