Coles Variety Stores
Coles returned to Australia in 1919 and married Lillian Knight. He joined with two brothers and an uncle to open a variety store in Collingwood, a working-class suburb of Melbourne. Working on the slogan "Nothing over 2/6", the business grew rapidly. The family opened a series of new Coles Variety Stores around the country, Arthur moving to Sydney in 1928 to open and manage the first one in New South Wales. In 1931, at the height of the Great Depression, he returned to Melbourne to become Managing Director, a post he held until 1944. G. J. Coles & Co became the largest retailer in Australia.
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