Art Nouveau - Naming The Style

Naming The Style

At its beginning, neither Art Nouveau nor Jugendstil was the common name of the style but was known as this in some locations, and the style had different names as it was spread. Those two names came from, respectively, Samuel Bing's gallery Maison de l'Art Nouveau in Paris and the magazine Jugend in Munich, both of which promoted and popularised the style.

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