Interfacing Between Information Technologies and Marketing Activities
A coordination among the different professionals in the mentioned areas is wanted, under the supervision of an experienced leader who will decide the last characteristics of the final promotional products in the services companies. The art director activities and responsibility will avoid the possible loops in the development of the products, with some wasting of time and productivity, throughout the statement of some guidelines defining the most suitable features of that products.
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Famous quotes containing the words information and/or activities:
“The information links are like nerves that pervade and help to animate the human organism. The sensors and monitors are analogous to the human senses that put us in touch with the world. Data bases correspond to memory; the information processors perform the function of human reasoning and comprehension. Once the postmodern infrastructure is reasonably integrated, it will greatly exceed human intelligence in reach, acuity, capacity, and precision.”
—Albert Borgman, U.S. educator, author. Crossing the Postmodern Divide, ch. 4, University of Chicago Press (1992)
“The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind.”
—Sigmund Freud (1856–1939)