General Role and Job Description
Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agenda and inconsistencies between the various individual inputs.
Read more about this topic: Art Directors
Famous quotes containing the words general, role, job and/or description:
“It was the words “descended into Hades”
That seemed too pagan to our liberal youth.
You know they suffered from a general onslaught.
And well, if they weren’t true why keep right on
Saying them like the heathen? We could drop them.”
—Robert Frost (1874–1963)
“Language makes it possible for a child to incorporate his parents’ verbal prohibitions, to make them part of himself....We don’t speak of a conscience yet in the child who is just acquiring language, but we can see very clearly how language plays an indispensable role in the formation of conscience. In fact, the moral achievement of man, the whole complex of factors that go into the organization of conscience is very largely based upon language.”
—Selma H. Fraiberg (20th century)
“He knew that he was precisely what he himself would have chosen to be had God consulted him on the subject of his birth; he fully appreciated and approved what had been bestowed, and realized that he couldn’t have done the job better himself, in fact he would not have changed a single item.”
—Michéal MacLiammóir (1899–1978)
“The great object in life is Sensation—to feel that we exist, even though in pain; it is this “craving void” which drives us to gaming, to battle, to travel, to intemperate but keenly felt pursuits of every description whose principal attraction is the agitation inseparable from their accomplishment.”
—George Gordon Noel Byron (1788–1824)