General Role and Job Description
Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agenda and inconsistencies between the various individual inputs.
Read more about this topic: Art Directors
Famous quotes containing the words general, role, job and/or description:
“The general interest of the masses might take the place of the insight of genius if it were allowed freedom of action.”
—Denis Diderot (1713–1784)
“What is charm then? The free giving of a grace, the spending of something given by nature in her role of spendthrift ... something extra, superfluous, unnecessary, essentially a power thrown away.”
—Doris Lessing (b. 1919)
“Is it any pleasure to the Almighty if you are righteous, or is it gain to him if you make your ways blameless? Is it for your piety that he reproves you, and enters into judgment with you?”
—Bible: Hebrew, Job 22:3-4.
“He hath achieved a maid
That paragons description and wild fame;
One that excels the quirks of blazoning pens.”
—William Shakespeare (1564–1616)