General Role and Job Description
Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agenda and inconsistencies between the various individual inputs.
Read more about this topic: Art Directors
Famous quotes containing the words general, role, job and/or description:
“To have in general but little feeling, seems to be the only security against feeling too much on any particular occasion.”
—George Eliot [Mary Ann (or Marian)
“Totalitarianism is never content to rule by external means, namely, through the state and a machinery of violence; thanks to its peculiar ideology and the role assigned to it in this apparatus of coercion, totalitarianism has discovered a means of dominating and terrorizing human beings from within.”
—Hannah Arendt (1906–1975)
“People with high ideals don’t necessarily make good politicians. If clean politics is so important, we should leave the job to scientists and the clergy.”
—Michio Watanabe (b. 1923)
“Whose are the truly labored sentences? From the weak and flimsy periods of the politician and literary man, we are glad to turn even to the description of work, the simple record of the month’s labor in the farmer’s almanac, to restore our tone and spirits.”
—Henry David Thoreau (1817–1862)