Interfacing Between Information Technologies and Marketing Activities
A coordination among the different professionals in the mentioned areas is wanted, under the supervision of an experienced leader who will decide the last characteristics of the final promotional products in the services companies. The art director activities and responsibility will avoid the possible loops in the development of the products, with some wasting of time and productivity, throughout the statement of some guidelines defining the most suitable features of that products.
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Famous quotes containing the words information and/or activities:
“Computers are good at swift, accurate computation and at storing great masses of information. The brain, on the other hand, is not as efficient a number cruncher and its memory is often highly fallible; a basic inexactness is built into its design. The brain’s strong point is its flexibility. It is unsurpassed at making shrewd guesses and at grasping the total meaning of information presented to it.”
—Jeremy Campbell (b. 1931)
“...I have never known a “movement” in the theater that did not work direct and serious harm. Indeed, I have sometimes felt that the very people associated with various “uplifting” activities in the theater are people who are astoundingly lacking in idealism.”
—Minnie Maddern Fiske (1865–1932)