Apple Lisa - International Significance

International Significance

Within a few months of the Lisa's introduction in the US, fully translated versions of the software and documentation were commercially available for British, French, German, Italian, and Spanish markets, followed by several Scandinavian versions shortly thereafter. The user interface for the OS, all seven applications, LisaGuide, and the Lisa diagnostics (in ROM) can be fully translated, without any programming required, using resource files and a translation kit. The keyboard can identify its native language layout, and the entire user experience will be in that language, including any hardware diagnostic messages.

Although several foreign-language keyboard layouts were available, the Dvorak keyboard layout was never ported to the Lisa, though such porting had been available for the Apple III, IIe, and IIc, and later for the Macintosh. Keyboard-mapping on the Lisa was complex and required building a new OS/kernel. All kernels contain images for all layouts, so due to serious memory constraints, keyboard layouts were stored as differences from a set of standard layouts, thus only a few bytes are needed to accommodate most additional layouts. A notable exception is the Dvorak layout that moves just about every key and thus requires hundreds of extra bytes of precious kernel storage regardless of whether it was needed.

Each localized version (built on a globalized core) requires grammatical, linguistic, and cultural adaptations throughout the user interface, including formats for dates, numbers, times, currencies, sorting, even for word and phrase order in alerts and dialog boxes. A kit was provided, and the translation work was done by native-speaking Apple marketing staff in each country. This localization effort resulted in about as many Lisa unit sales outside the US as inside the US over the product's lifespan, while setting new standards for future localized software products, and for global project co-ordination.