Anne of Green Gables - Tourism and Merchandising

Tourism and Merchandising

The province and tourist facilities have highlighted the local connections to the internationally popular novels. Anne of Green Gables has been translated into 36 languages. "Tourism by Anne fans is an important part of the Island economy". Merchants offer items based on the novels.

The Green Gables farmhouse is located in Cavendish, Prince Edward Island. Many tourist attractions on Prince Edward Island have been developed based on the fictional Anne, and provincial licence plates once bore her image. Balsam Hollow, the forest that inspired the Haunted Woods and Campbell Pond, the body of water which inspired The Lake of Shining Waters, both described in the book, are located in the vicinity. In addition, the Confederation Centre of the Arts has featured the wildly successful Anne of Green Gables musical on its mainstage every summer for the past 48 years.

The novel has been very popular in Japan, where it has been included in the national school curriculum since 1952. 'Anne' is revered as "an icon" in Japan. Japanese couples travel to Prince Edward Island to have civil wedding ceremonies on the grounds of the Green Gables farm. Some Japanese girls arrive as tourists with red-dyed hair styled in pigtails, to look like Anne.

The Avonlea theme park near Cavendish and the Cavendish Figurines shop have trappings so that tourists may dress like the book's characters for photos. Souvenir shops throughout Prince Edward Island offer numerous foods and products based on details of the 'Anne Shirley' novels. Straw hats for girls with sewn-in red braids are common, as are bottles of raspberry cordial soda. In the first book, Lucy Maud Montgomery established the cordial soda as the favorite beverage of Anne, who declared: "I just love bright red drinks!"