Media Publicity
Most of Kournikova's fame has come from the publicity surrounding her looks and her personal life. During Kournikova's debut at the 1996 US Open at the age of 15, the world noticed her beauty, and soon pictures of her appeared in numerous magazines worldwide.
In 2000, Kournikova became the new face for Berlei's shock absorber sports bras, and appeared in the "only the ball should bounce" billboard campaign. Following that, she was cast by the Farrelly brothers for a minor role in the 2000 film Me, Myself & Irene starring Jim Carrey and Renée Zellweger. Photographs of her scantily clad form have appeared in various men's magazines, including one in the much-publicized 2004 Sports Illustrated Swimsuit Issue, where she posed in bikinis and swimsuits, and in other men's publications such as FHM and Maxim. Kournikova was named one of People's 50 Most Beautiful People in 1998 and was voted "hottest female athlete" on ESPN.com. In 2002 she also placed first in FHM's 100 Sexiest Women in the World in US and UK editions. By contrast, ESPN—citing the degree of hype as compared to actual accomplishments as a singles player—ranked Kournikova 18th in its "25 Biggest Sports Flops of the Past 25 Years". Kournikova was also ranked No. 1 in the ESPN Classic series "Who's number 1?" when the series featured sport's most overrated athletes.
She continued to be the most searched athlete on the Internet through 2008 even though she had retired from the professional tennis circuit years earlier. After slipping from first to sixth among athletes in 2009, she moved back up to third place among athletes in terms of search popularity in 2010.
In October 2010, Kournikova headed to NBC's The Biggest Loser where she led the contestants in a tennis-workout challenge. In May 2011, it was announced that Kournikova would join The Biggest Loser as a regular celebrity trainer in season 12. She will not be returning for season 13.
In November 2010, she became an American citizen. In 2011, Men's Health named her one of the "100 Hottest Women of All-Time", ranking her at No. 29.
Read more about this topic: Anna Kournikova
Famous quotes containing the words media and/or publicity:
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)
“I saw the best minds of my generation
Reading their poems to Vassar girls,
Being interviewed by Mademoiselle.
Having their publicity handled by professionals.
When can I go into an editorial office
And have my stuff published because I’m weird?
I could go on writing like this forever . . .”
—Louis Simpson (b. 1923)