Television
Competition from television drew audiences away from movie theaters in the late 1950s, and the theatrical cartoon began its decline. Today, animated cartoons are produced mostly for television.
American television animation of the 1950s featured quite limited animation styles, highlighted by the work of Jay Ward on Crusader Rabbit. Chuck Jones coined the term "illustrated radio" to refer to the shoddy style of most television cartoons that depended more on their soundtracks than visuals. Other notable 1950s programs include UPA's Gerald McBoing Boing, Hanna-Barbera's Huckleberry Hound and Quick Draw McGraw, and rebroadcast of many classic theatrical cartoons from Warner Brothers, MGM, and Disney.
The Hanna-Barbera cartoon, The Flintstones, was the first successful primetime animated series in the United States, running from 1960-66 (and in reruns since). While many networks followed the show's success by scheduling other cartoons in the early 1960s, including Scooby-Doo, Where Are You!,The Jetsons, Top Cat, and The Alvin Show, none of these programs survived more than a year (save Scooby-Doo, which, despite not being a primetime cartoon, has managed to stay afloat for over four decades). However, networks found success by running these shows as Saturday morning cartoons, reaching smaller audiences with more demographic unity among children. Television animation for children flourished on Saturday morning, on cable channels like Nickelodeon, Disney Channel and Cartoon Network, and in syndicated afternoon timeslots.
Primetime cartoons were virtually non-existent until 1990s hit The Simpsons ushered in a new era of adult animation. Now, "adult animation" programs, such as Aeon Flux, Beavis and Butt-head, South Park, Family Guy, The Cleveland Show, American Dad!, Aqua Teen Hunger Force (currently known as Aqua Something You Know Whatever), and Futurama are a large part of television.
Read more about this topic: Animated Cartoon
Famous quotes containing the word television:
“The television critic, whatever his pretensions, does not labour in the same vineyard as those he criticizes; his grapes are all sour.”
—Frederic Raphael (b. 1931)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“Television ... helps blur the distinction between framed and unframed reality. Whereas going to the movies necessarily entails leaving one’s ordinary surroundings, soap operas are in fact spatially inseparable from the rest of one’s life. In homes where television is on most of the time, they are also temporally integrated into one’s “real” life and, unlike the experience of going out in the evening to see a show, may not even interrupt its regular flow.”
—Eviatar Zerubavel, U.S. sociologist, educator. The Fine Line: Making Distinctions in Everyday Life, ch. 5, University of Chicago Press (1991)