Amy Grant - Widening Audience

Widening Audience

Hardly had Grant established herself as the "Queen of Christian Pop" when she changed directions to widen her fan base (and hence her musical message). Her goal was to become the first Christian singer-songwriter who was also successful as a contemporary pop singer. Unguarded (1985) surprised some fans for its very mainstream sound (and Grant's leopard-print jacket, in four poses for four different covers). "Find a Way", from Unguarded, became the first Christian song to hit Billboard's Top 40 list, also reaching No. 7 on the Adult Contemporary chart. Amy Grant scored her first Billboard No. 1 song in 1986 with "The Next Time I Fall", a duet with former Chicago singer/bassist Peter Cetera. That year, she also recorded a duet with singer Randy Stonehill for his Love Beyond Reason album, entitled "I Could Never Say Goodbye", and recorded The Animals' Christmas with Art Garfunkel.

Lead Me On (1988) contained many songs that were about Christianity and love relationships, but some interpreted it as not being an obviously "Christian" record. Years later, Lead Me On would be chosen as the greatest Contemporary Christian album of all time by CCM Magazine. The mainstream song "Saved by Love" was a minor hit, receiving airplay on radio stations featuring the newly emerging Adult Contemporary format. The album's title song received some pop radio airplay and crossed over to No. 96 on the Billboard Hot 100, and "1974 (We Were Young)" and "Saved By Love" also charted as Adult Contemporary songs. In 1989 she appeared in a Target ad campaign, performing songs off the album.