In Media
In 2009, the World Wide Fund for Nature created an advertisement asking people to adopt one of the few Amur leopards left in an attempt to help conserve them. The campaign is ongoing, with a new advertisement created in 2011 and broadcast on some TV stations, including E4 (channel).
The Animal Planet documentary, The Last Leopard (2008) is about the plight of Amur leopards in Russia. The television series "Wild Russia" showed a quick glimpse into the life of the Amur leopard. A female Amur leopard and her cub were featured on Planet Earth episodes "From Pole to Pole" and "Seasonal Forests". The female's name is "Skrytnaya", which means 'The secretive one'. The male cub died at the age of around 18 months; he was the result of inbreeding - the cub's sire was also Skrytnaya's sire.
Read more about this topic: Amur Leopard
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“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)