Company Background
Airtime Management & Programming Radio Network Sdn Bhd (AMP Radio Network) has revolutionized Malaysian airwaves since 1996, introducing format-specific programming; a new concept to commercial radio in Malaysia. It operates eight high-ranking terrestrial FM networks, namely ERA fm, MY FM, hitz.fm, MIX fm, LiteFM, SINAR fm, Melody FM & THR (Raaga and Gegar). AMP is South-East Asia’s furthest-reaching and most successful multi-lingual broadcaster, broadcasting in four languages and with 11.5 million Malaysians tuning in weekly.
Now into its 15th year of operation, AMP has many milestones as part of its dynamic history. In little more than a decade, AMP has chalked up many achievements as Malaysia’s pioneer for format radio, the sole provider of 19 satellite radio services (which include the nine FM services and are available to all ASTRO subscribers in Malaysia and Brunei), the pioneering South-East Asian broadcaster to utilize LIU (local insertion units) for local or regional advertisers and in utilizing Dynamic RDS (Radio Data System) as a commercial tool. Internationally, AMP has also had a strong involvement in the growth of the radio industries in India, Indonesia and China.
AMP continues to be one of the most advanced radio broadcast facilities in Asia and is a constant award-winner in various categories of creativity and technology. AMP develops complimentary platforms to extend the value of radio including on-air, on-ground, on-line and mobile technologies. For businesses, this highly effective combination allows multi-platform communication directly to a particular target audience.
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