Style
Amiga Power developed and maintained a familiar style throughout its six-year run. The writers were very fond of in-jokes, obscure references and running gags, and popular phrases or literary devices would become absorbed into AP's culture (such as, for example, using capital letters for dramatic emphasis).
AP reviews were written in a very personal, informal manner, as though the reviewer were casually talking to the reader. Writers would sometimes even embark on anecdotes of recent happenings in the AP office, or of their interactions with the other AP staff. This contributed to AP's reputation for self-indulgence, but it also created a sense of familiarity that most of its readers enjoyed.
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