Synopsis
In 1996, Mark Borchardt, a blue-collar suburbanite, dreams of being a filmmaker. However, he is also an unemployed, deeply-indebted, borderline-alcoholic who still lives with his parents and is estranged from his ex-girlfriend, who is threatening to revoke custody of their three children. He acknowledges his various failures but aspires to one day make more of his life.
In an attempt to jump-start his amateur film making career, Mark restarts production on Northwestern, a feature-length film Mark has been planning for most of his adult life. Initially, the project attracts some interest from the group of amateur actors with whom Mark produces radio plays, but by the fourth production meeting, almost no one shows up and Mark is forced to acknowledge that he currently lacks the resources to ever move Northwestern past the pre-production phase.
In an attempt to drum up the attention and financial resources needed to film Northwestern, Mark decides to finally complete Coven, a horror short that he began shooting on 16mm film in 1994 but ultimately abandoned. Mark receives financing from his uncle Bill, a wise but increasingly senile eighty-two-year-old retiree who lives in a dilapidated trailer despite having nearly $300,000 in his bank account. Bill hesitantly agrees to invest in Coven with the goal of selling three thousand VHS tapes, which he hopes will raise enough capital to finance Northwestern.
Mark re-starts production on Coven but suffers numerous mishaps. Although he is hard-working and knowledgeable about film making, he is also poor at planning ahead and inarticulate as a director. Additionally, Mark builds his production crew out of friends and neighbors, many of whom are incompetent at the tasks to which Mark assigns them. Particular attention is given to his best friend (and one of the only adept members of the crew) Mike Schank, a recovering alcoholic and drug addict who is in charge of scoring Coven. Although the two bonded over their shared alcoholism, Mike has coped with his own addictions by joining Alcoholics Anonymous and by becoming a compulsive gambler; in between work on Coven, Mike goes to the gas station to buy lottery tickets, sometimes accompanied by his AA sponsor, who then drives them both to Gamblers' Anonymous meetings.
As production goes forward, Mark faces the skepticism of his family and his own burgeoning alcoholism. At Thanksgiving dinner and, later, a family party to watch Super Bowl Sunday, Mark gets drunk and becomes aggressive to his family and friends, and his girlfriend briefly leaves him. Later, a wistful Mark watches amateur footage he shot of Northwestern in 1990 and contemplates whether or not he is a failure.
Mark finally wraps production of Coven and it premieres at a local theater in 1997. Mark's family and friends are happy that the project has finally been completed. In the final scene, Mark goes to visit Uncle Bill and discusses the prospects of future fame and wealth. Bill responds by advising Mark to focus on spiritual matters and bringing happiness into other people's lives.
Closing text reveals that Bill died later in 1997, and left Mark $50,000 in his will to help finance Northwestern.
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