The ARKOFF Formula
Samuel Z. Arkoff related his tried-and-true "ARKOFF formula" for producing a successful low-budget movie years later, during a 1980s talk show appearance. His ideals for a movie included:
- Action (exciting, entertaining drama)
- Revolution (novel or controversial themes and ideas)
- Killing (a modicum of violence)
- Oratory (notable dialogue and speeches)
- Fantasy (acted-out fantasies common to the audience)
- Fornication (sex appeal, for young adults)
Later the AIP publicity department devised a strategy called "The Peter Pan Syndrome":
a) a younger child will watch anything an older child will watch;
b) an older child will not watch anything a younger child will watch;
c) a girl will watch anything a boy will watch
d) a boy will not watch anything a girl will watch;
therefore-to catch your greatest audience you zero in on the 19-year old male.
Read more about this topic: American International Pictures
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