Revenue and Commercial Ventures
The dominance of American Idol in the ratings has made it the most profitable show in U.S. TV for many years. The show was estimated to generate $900 million for the year 2004 through sales of TV ads, albums, merchandise and concert tickets. By season seven, the show was estimated to earn around $900 million from its ad revenue alone, not including ancillary sponsorship deals and other income. One estimate puts the total TV revenue for the first eight seasons of American at $6.4 billion. Sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show, such as product placement, adverts and product promotion integrated into the show, and various promotional opportunities. Other off-air promotional partners pay for the rights to feature "Idol" branding on their packaging, products and marketing programs. American Idol also partnered with Disney in its theme park attraction The American Idol Experience.
Read more about this topic: American Idol
Famous quotes containing the words revenue, commercial and/or ventures:
“If you tax too high, the revenue will yield nothing.”
—Ralph Waldo Emerson (1803–1882)
“The cultivation of one set of faculties tends to the disuse of others. The loss of one faculty sharpens others; the blind are sensitive in touch. Has not the extreme cultivation of the commercial faculty permitted others as essential to national life, to be blighted by disease?”
—J. Ellen Foster (1840–1910)
“Wine and cheese are ageless companions, like aspirin and aches, or June and moon, or good people and noble ventures ...”
—M.F.K. Fisher (1908–1992)