Advertising Campaigns
The American Humanist Association has received national media attention for its various advertising campaigns, with media outlets often referring to their controversial nature among local residents and religious leaders.
In 2008 the AHA ran ads on buses in Washington, D.C. that proclaimed "Why believe in a god? Just be good for goodness' sake", and since 2009 the organization has paid for billboard advertisements nationwide. One such billboard, which stated "No God...No Problem" was repeatedly vandalized.
In 2010 the AHA launched another ad campaign promoting Humanism, which the New York Times said was the "first (atheist campaign) to include spots on television and cable" and was described by CNN as the "largest, most extensive advertising campaign ever by a godless organization". The campaign featured violent or sexist quotes from holy books, contrasted with more compassionate quotes from humanist thinkers, including physicist Albert Einstein, biologist Richard Dawkins, and anthropologist Carleton Coon.
In late 2011 the AHA launched a holiday billboard campaign "in cities across the United States where atheists have experienced discrimination due to their lack of belief in a traditional god". Overall, the organization placed advertisements in 7 different cities: Kearny, New Jersey; Washington, D.C.; Cranston, Rhode Island; Bastrop, Louisiana; Oregon City, Oregon; College Station, Texas and Rochester Hills, Michigan.
In November 2012, the AHA launched a national ad campaign to promote a new website, KidsWithoutGod.com, with ads using the slogans "I'm getting a bit old for imaginary friends" and "You're Not The Only One." The campaign included bus advertising in Washington, DC, a billboard in Moscow, Idaho, and online ads on the family of websites run by Cheezburger and Pandora Radio, as well as Facebook, Reddit, Google, and YouTube. Ads were turned down for content by Disney, Time for Kids and National Geographic Kids.
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Famous quotes containing the words advertising and/or campaigns:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)