American Broadcasting Company Logos - Early Logos (1948-1962)

Early Logos (1948-1962)

One of the earliest logos for the television network was a microphone with the letters "ABC" aligned vertically within it in capital letters (the then logo for the ABC radio network), and the letters T and V on either side of the microphone with an announcer saying "This is ABC, the American Broadcasting Company". In 1948, the network used a logo consisting of a map of the United States with the words "American Broadcasting Company" superimposed, and also used a logo designed to look like a camera lens with the capital letters "ABC" within it.

In 1953, after ABC's merger with United Paramount Theaters, a new logo featured an eagle and a circle of 13 stars surrounding the letters "ABC". Eventually it was animated to reveal the ABC script in the center of the shield.

In 1957, the network introduced a new logo, known as the "ABC Circle A," consisting of the lowercase letters "abc" inside a larger lower case "a". Another variant of that logo was introduced in 1961 with bolder lowercase letters inside of the big "Circle A" which was used alternately, especially as a logo on the letterhead of some of their network photo press information sheets.