Early Logos (1948-1962)
One of the earliest logos for the television network was a microphone with the letters "ABC" aligned vertically within it in capital letters (the then logo for the ABC radio network), and the letters T and V on either side of the microphone with an announcer saying "This is ABC, the American Broadcasting Company". In 1948, the network used a logo consisting of a map of the United States with the words "American Broadcasting Company" superimposed, and also used a logo designed to look like a camera lens with the capital letters "ABC" within it.
In 1953, after ABC's merger with United Paramount Theaters, a new logo featured an eagle and a circle of 13 stars surrounding the letters "ABC". Eventually it was animated to reveal the ABC script in the center of the shield.
In 1957, the network introduced a new logo, known as the "ABC Circle A," consisting of the lowercase letters "abc" inside a larger lower case "a". Another variant of that logo was introduced in 1961 with bolder lowercase letters inside of the big "Circle A" which was used alternately, especially as a logo on the letterhead of some of their network photo press information sheets.
Read more about this topic: American Broadcasting Company Logos
Famous quotes containing the word early:
“I looked at my daughters, and my boyhood picture, and appreciated the gift of parenthood, at that moment, more than any other gift I have ever been given. For what person, except one’s own children, would want so deeply and sincerely to have shared your childhood? Who else would think your insignificant and petty life so precious in the living, so rich in its expressiveness, that it would be worth partaking of what you were, to understand what you are?”
—Gerald Early (20th century)