American Broadcasting Company Logos - Early Logos (1948-1962)

Early Logos (1948-1962)

One of the earliest logos for the television network was a microphone with the letters "ABC" aligned vertically within it in capital letters (the then logo for the ABC radio network), and the letters T and V on either side of the microphone with an announcer saying "This is ABC, the American Broadcasting Company". In 1948, the network used a logo consisting of a map of the United States with the words "American Broadcasting Company" superimposed, and also used a logo designed to look like a camera lens with the capital letters "ABC" within it.

In 1953, after ABC's merger with United Paramount Theaters, a new logo featured an eagle and a circle of 13 stars surrounding the letters "ABC". Eventually it was animated to reveal the ABC script in the center of the shield.

In 1957, the network introduced a new logo, known as the "ABC Circle A," consisting of the lowercase letters "abc" inside a larger lower case "a". Another variant of that logo was introduced in 1961 with bolder lowercase letters inside of the big "Circle A" which was used alternately, especially as a logo on the letterhead of some of their network photo press information sheets.

Read more about this topic:  American Broadcasting Company Logos

Famous quotes containing the word early:

    Many a woman shudders ... at the terrible eclipse of those intellectual powers which in early life seemed prophetic of usefulness and happiness, hence the army of martyrs among our married and unmarried women who, not having cultivated a taste for science, art or literature, form a corps of nervous patients who make fortunes for agreeable physicians ...
    Sarah M. Grimke (1792–1873)