AMC Matador - History

History

The Matador replaced the AMC Rebel, which had been marketed since 1967. With a facelift and a new name, the AMC Matadors were available as a two-door hardtop as well as a four-door sedan and station wagon. The sedan and wagon models "offered excellent value and were fairly popular", including as a prowl car. The Matador received a redesign in 1974, in part to meet new safety and crash requirements as well as a completely different model "to contend with the bull market for plush mid-size coupes that sprang up after the end of the muscle car era." The Matador was based on AMC's "senior" automobile platform shared with the full-size Ambassador line.

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