Ambient Intelligence - Business Models

Business Models

The ISTAG group acknowledges the following entry points to AmI business landscape:

• Initial premium value niche markets in industrial, commercial or public applications where enhanced interfaces are needed to support human performance in fast moving or delicate situations.
• Start-up and spin-off opportunities from identifying potential service requirements and putting the services together that meet these new needs.
• High access-low entry cost based on a loss leadership model in order to create economies of scale (mass customization).
• Audience or customer’s attention economy as a basis for ‘free’ end-user services paid for by advertising or complementary services or goods.
• Self-provision – based upon the network economies of very large user communities providing information as a gift or at near zero cost (e.g. social networking applications).